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John McCoy

I am an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania.

At Penn, I'm also affiliated with the Wharton Neuroscience Initiative and Penn's MindCORE hub.

Trained as a computational cognitive scientist, I'm broadly interested in understanding how people think and decide, and using this understanding to solve marketing problems.

I use a combination of behavioral experiments and formal modeling, drawing on ideas and techniques from psychology, economics, marketing, Bayesian statistics, and computer science.

Much of my work relates to some combination of crowd wisdom and forecasting, measuring preferences and beliefs, and semantic cognition and its applications. For more details, see my CV.

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Selected research

A few recent papers

Crowd wisdom (collective-level measurement)

Individual-level measurement, decision making, and semantic cognition

Graph theory papers